Samsung Electronics Co., Ltd. recently hosted a high-level panel of global visionaries for its latest Tech Forum series, “In Tech We Trust? Rethinking Security & Privacy in the AI Age,” held at The Wynn during CES 2026. The session explored the critical intersection of consumer trust and the seamless integration of Artificial Intelligence (AI) into daily life.
The panel featured prominent industry voices, including Allie K. Miller (CEO, Open Machine), Amy Webb (CEO, Future Today Strategy Group), Zack Kass (Global AI Advisor and former OpenAI executive), and Shin Baik (Group Head of AI Platform Center, Samsung Electronics).
Samsung Explores How Trust, Security and Privacy Shape the Future of AI at CES 2026https://t.co/J3jdBE57we pic.twitter.com/m6RBGRuTIu
— Samsung Electronics (@Samsung) January 6, 2026
Making “Invisible Intelligence” Trustworthy
As AI transitions from a tool to an autonomous presence across home and mobile ecosystems, the experts emphasized that trust is no longer a marketing promise but a functional requirement.
Samsung detailed its “Trust-by-Design” philosophy, which prioritizes:
- User Agency: Providing clear visibility into whether AI models are running locally or in the cloud.
- Predictable Behavior: Moving away from “black box” systems toward transparent, understandable AI actions.
- Hybrid Intelligence: Utilizing on-device AI to keep sensitive personal data local, while selectively leveraging the cloud for scale.
“Users want to be the drivers of their own personalized experiences,” said Allie K. Miller. “Visibility into data security and AI labeling builds the confidence necessary for long-term adoption.”
Security Built for a Distributed World
The conversation shifted to the hardware level, where Samsung highlighted the evolution of its Knox security platform. As AI distributes intelligence across TVs, appliances, and phones, Samsung’s Knox Matrix allows these devices to act as a unified shield, authenticating and protecting one another.
“Trust in AI starts with security that’s proven, not promised,” stated Shin Baik. “With Knox, each device acts as a shield for the rest, creating a resilient environment that protects the entire ecosystem, not just a single endpoint.”
Convenience as the Driver of Adoption
While ethics remained a focal point, Amy Webb challenged the industry to remember that consumer behavior is often driven by utility. “People buy things because of convenience,” Webb noted. “If AI makes lives easier, that is the hook. The industry’s job is to ensure that trust is built into that convenience from the start.”
Industry Collaboration
Samsung reaffirmed its commitment to open collaboration with partners like Google and Microsoft to strengthen shared security research and interoperability. Zack Kass concluded on an optimistic note, stating that while AI brings risks like misinformation, technology itself will provide the countermeasures to mitigate these downsides.
The panel concluded that as AI becomes increasingly “invisible,” the leaders of the next era will be those who prioritize security and meaningful user choice as foundational elements, rather than afterthoughts.
