LinkedIn is continuing its push to integrate AI across its platform, unveiling a new AI-powered people search tool that allows users to find individuals using natural language prompts. The feature, now rolling out to premium users in the U.S., builds on LinkedIn’s earlier launch of AI-assisted job search and aims to simplify one of the platform’s most-used functions.
Instead of relying on exact job titles or multiple filters, users can enter conversational queries such as: “Find me investors in the healthcare sector with FDA experience” or “Who in my network can help me understand wireless networks?” According to LinkedIn’s senior director of product management, Rohan Rajiv, the new tool removes the guesswork that often made traditional search frustrating and inefficient.
LinkedIn rolls out AI-powered people search to premium users in the US, with plans to expand it to other countries in the coming months
“With lexical search, you have to know the exact title of the person, or you need to wrestle with filters to find the right person, maybe.… pic.twitter.com/FbnCJdEu2b
— Glenn Gabe (@glenngabe) November 13, 2025
Early testing shows users applying the feature to explore job opportunities, identify business leads, and expand professional networks. The update reflects a broader industry trend, as major platforms, including Google, Bing, Reddit, and DuckDuckGo—race to embed AI-powered search experiences in response to ChatGPT-style query behavior.
LinkedIn, owned by Microsoft, remains a key training and testing ground for AI agents, though the company has not yet restricted access to its data. Rajiv noted that policies around third-party AI browsers are still evolving.
The feature will expand to additional regions in the coming months. Users with access will see a new prompt—“I’m looking for…” replacing the standard search bar, signaling the shift toward conversational search.
