Saudi Arabia is preparing to expand regulated access to alcohol by establishing new liquor stores in Jeddah and Dhahran, as part of broader efforts to attract foreign professionals and support its growing tourism sector, according to sources familiar with the plans.
Saudi Arabia plans new alcohol shops to woo foreigners https://t.co/4Pxmsr9j6L
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The move follows the opening of the Kingdom’s first controlled liquor outlet in Riyadh’s diplomatic quarter last year, which permits non-Muslim diplomatic staff to purchase alcohol under strict regulations. The forthcoming outlets are expected to operate within similarly controlled environments, with the Dhahran store likely located inside a residential compound for expatriates working in the oil sector, while the Jeddah location is yet to be finalized.
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This initiative aligns with Vision 2030, Saudi Arabia’s ambitious strategy to diversify its economy beyond oil and position the Kingdom as a global destination for tourism and investment. Authorities aim to attract 150 million tourist visits annually by 2030 and are hosting major international events, including Expo 2030 and the FIFA World Cup 2034.
Officials have consistently emphasized that any changes will remain tightly regulated and limited, with alcohol access restricted to specific eligible groups, including some holders of premium residency status.
The policy shift reflects ongoing social and economic reforms, which have already eased restrictions on public entertainment and expanded lifestyle options while maintaining cultural and religious sensitivities.
No formal government announcement has yet been made.
