Apple’s continued delay in launching a foldable smartphone is seen as a growing deficiency, risking the loss of premium customers to rivals like Samsung and Motorola, who are already established in the folding phone market.
While the company typically succeeds by waiting to perfect new technologies, its current absence is allowing Android competitors to become the dominant names in the foldable space, which could complicate Apple’s entry later.
Apple has reportedly made a breakthrough and created a creaseless foldable iPhone.
The foldable iPhone is currently in the EVT stage of development and is expected to be released sometime in 2026 with a starting price of up to $2400.
Via @9to5mac pic.twitter.com/NYSPnKvzb0
— AppleLeaker (@LeakerApple) November 25, 2025
The folding format is viewed as a necessary spark of innovation in an otherwise stagnant smartphone market, and the current devices are criticized as lacking a truly revolutionary design.
Expectations are high that Apple, leveraging its proven track record and close relationships with third-party software developers, must move to create an iPhone Flip that genuinely transforms the user experience, rather than releasing a derivative product.
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It is widely suggested that Apple needs to seize this opportunity, preferably in 2026, to redefine the foldable genre and reassert its leadership in mobile innovation.
