The International Federation of the Phonographic Industry (IFPI) officially named Taylor Swift the Global Artist of the Year for 2025. This milestone marks Swift’s fourth consecutive win and her sixth overall, a record-breaking feat that surpasses all other artists in the award’s 13-year history. The IFPI, which represents the global recorded music industry, calculates the honor by evaluating an artist’s total consumption across streaming, digital downloads, and physical sales for their entire catalog.
Taylor Swift Secures Global Artist of the Year Title for Fourth Consecutive Year
The artist has been presented with the award a total of six times in her career for her record-breaking streaming, physical, and digital sales.
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— Rolling Stone (@RollingStone) February 18, 2026
Swift’s continued dominance was fueled by her 12th studio album, The Life of a Showgirl, which debuted in October 2025 and shattered modern-era records by selling over 3.4 million copies in its first week in the U.S. alone. Her success was further amplified by the release of her tour documentary, The End of an Era, which maintained high levels of fan engagement throughout the year. The IFPI noted that Swift has now won this award as many times as all other winners combined over the last decade.
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The 2025 chart also saw Stray Kids reach a career-high at No. 2, while Bad Bunny appeared in the top five for the sixth year running. Notable re-entries included Lady Gaga, returning to the top 10 for the first time since 2020.
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