WhatsApp is introducing a new anti-spam measure that limits how many messages users can send without getting a reply, according to TechCrunch. The Meta-owned platform will test monthly caps on unreplied messages, targeting high-volume senders and suspected spammers rather than regular users.
The feature counts all outgoing messages, including those sent to individuals or groups, that receive no response. However, once a recipient replies, those messages are excluded from the tally. Accounts approaching the cap will receive an in-app warning. While WhatsApp has not disclosed the exact limit, the test is expected to roll out across multiple countries in the coming weeks.
WhatsApp is testing a way to limit number of messages someone can sending in a month without getting a response to limit spam https://t.co/XWSJPyomz1
— TechCrunch (@TechCrunch) October 17, 2025
A WhatsApp spokesperson told TechCrunch that “average users are unlikely to ever hit the limit,” emphasizing that the feature is designed primarily to curb spam and unsolicited marketing from businesses or automated accounts.
This experiment follows several recent anti-abuse updates, including the option to unsubscribe from business messages, new group-invite warnings, and the ban of 6.8 million scam-linked accounts in early 2025. Analysts say the cap could help balance privacy with platform hygiene, reducing the flood of spam that continues to plague WhatsApp’s 2 billion global users.
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