Samsung officially ended months of speculation by announcing that its next Galaxy Unpacked event will take place on Wednesday, February 25, 2026. The event, scheduled to be held in San Francisco at 10:00 AM PT, will serve as the global debut for the Galaxy S26 Ultra, alongside the standard S26 and S26+ models. Samsung has already opened “pre-reservations” on its official website, offering early buyers $30 in store credit and a chance to win a $5,000 gift card toward future purchases.
🚨 OFFICIAL: Samsung has sent out Unpacked invites for February 25.
The Galaxy S26 Ultra is confirmed, alongside multiple new products.
No more rumors, this is the real launch. 🔒🔥
Why this matters:
✅ Confirms February 25 as Unpacked day
✅ S26 Ultra launch is happening
✅… pic.twitter.com/2Gp8KHdCQ9— sakitech (@sakitechonline) February 10, 2026
The Galaxy S26 Ultra is expected to be a powerhouse of iterative refinements rather than a radical redesign. Key rumors point to a massive 6.9-inch Dynamic AMOLED display featuring a groundbreaking integrated privacy layer that can selectively blur the screen for side-viewing onlookers. Under the hood, the device will likely debut the Snapdragon 8 Elite Gen 5 chipset, boasting clock speeds up to 4.74 GHz. Photography remains the flagship’s focal point, with a quad-camera system led by a 200MP main sensor and a 50MP periscope lens capable of 5x optical zoom.
Retail availability is widely anticipated for March 11, 2026, marking a slight departure from Samsung’s typical Friday release schedule to avoid launching on Friday the 13th. While official pricing is still under wraps, industry insiders suggest the Ultra model will maintain its $1,299 starting price, though the 128GB storage tier has reportedly been discontinued in favor of a 256GB base.
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