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by | Apr 1, 2026

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Sony Implements Global PS5 Price Hike Amid Memory Crisis

Apr 1, 2026 | Latest News, Entertainment









Sony Interactive Entertainment has officially announced a worldwide price increase for the PlayStation 5, effective April 2, 2026. This strategic shift marks the second major price adjustment in less than a year, driven by a volatile global memory shortage and soaring manufacturing costs. The high-performance PS5 Pro will see the steepest jump, reaching a new retail price of $899.99, while standard and digital models will increase by approximately $100 in the United States and comparable margins in Japan, Europe, and the UK.

The primary catalyst for this move is a critical spike in NAND and DRAM prices. Industry reports indicate that major suppliers, including Micron and SanDisk, have halted fixed quotes in favor of sharper, market-driven increases. This “memory price swing” has already left various tech supply chains in the red and is reportedly forcing Sony to reconsider its long-term roadmap. Internal sources suggest that the release of the next-generation PlayStation could be delayed until 2028 or 2029 as the company waits for the hardware market to stabilize.

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