Zarea Limited (PSX: ZAL) has signed a Memorandum of Understanding (MoU) with Telenor Pakistan (Pvt.) Limited to collaborate on advancing Pakistan’s agricultural landscape through digital transformation.
The partnership will focus on key areas including commodity trading, crop residue management, mandi rate dissemination, climate resilience, farmer engagement, and digital advisory services, according to a filing on the Pakistan Stock Exchange (PSX).
🚀 #ZAREA x Telenor Pakistan — GAME CHANGER! 🚀#ZAL – Zarea Limited signs MoU with Telenor Pakistan to digitize agri-commodity trading, improve mandi rate transparency & support farmers through digital advisory services. pic.twitter.com/RP7nXBUi8K
— ⚡TradeFlowSignals.Com⚡ | PSX | KSE100 (@trade_flow) October 27, 2025
By leveraging Telenor’s digital platforms and nationwide connectivity, the collaboration aims to foster sustainable farming practices, improve market transparency, and create income opportunities for rural farmers.
The MoU also seeks to support national digital agriculture initiatives through expert advisories, research sharing, and joint outreach programs.
This strategic alliance reflects both organizations’ shared vision of using technology to enhance agricultural productivity, sustainability, and rural development across Pakistan.
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